Amazon can never run a sale all by itself. As the retail giant gears up for its annual Prime Big Deal Days event on Oct. 7 and 8, Best Buy has kicked off a competing "Techtober Sale" that's live through Oct. 12.

A Best Buy representative tells me via email that the weeklong event includes "some of the hottest deals this fall on tech like laptops, TVs, headphones, video games, electric bikes and more." New markdowns get added to the sale every day, and all featured deals are available online, in the Best Buy mobile app, and in stores.

Amazon has been hosting a two-day fall savings event for members of its Prime program every year since 2022 — and every year since 2022, Best Buy has held its own concurrent sale. (Previously, it came in the form of a 48-Hour Flash Sale.) Best Buy also times a savings event to run alongside Amazon's big flagship Prime Day sale in July, so this sort of counter-programming is par for the course.

Best Buy isn't the only retailer giving Amazon a run for its money this month. Walmart is having a "Walmart Deals" event from Oct. 7 to 12, and Target is hosting one of its Circle Week sales from Oct. 5 to 11. Notably, Amazon's Prime Big Deal Days is the only event that locks its deals behind a paid membership.

I've spent several hours combing through the Techtober Sale to find the deals worth buying from Best Buy instead of Amazon this week. So far, I've identified over five dozen products that are either price-matched or cheaper at Best Buy, or only available on sale there. That's either because Amazon doesn't carry the item (see: my beloved Asus Zenbook A14, now just $580) or because it sold out on Amazon (see: the iRobot Roomba Combo 10 Max + AutoWash Dock, now just $600).

I've listed my Techtober Sale findings below, and I'm planning on refreshing them as new deals pop up throughout the week; check back soon.

Apple deals

AirPods

Apple Watches

iPads

• Apple iPad, 11-inch (A16, WiFi, 128GB) — $299 $349 (save $50)

• Apple iPad mini (A17 Pro, WiFi, 128GB) — $399 $499 (save $100)

• Apple iPad Air, 11-inch (M3, WiFi, 128GB) — $449 $599 (save $150)

• Apple iPad Air, 13-inch (M3, WiFi, 128GB) — $649 $799 (save $150)

• Apple iPad Pro, 13-inch (M4, WiFi, 256GB) — $1,099 $1,299 (save $200)

MacBooks

• Apple MacBook Air, 13-inch (M4 chip, 16GB RAM, 256GB SSD) — $799 $999 (save $200)

• Apple MacBook Air, 15-inch (M4 chip, 16GB RAM, 256GB SSD) — $999 $1,199 (save $200)

• Apple MacBook Pro, 14-inch (M4, 16GB RAM, 512GB SSD) — $1,399 $1,599 (save $200)

• Apple MacBook Pro, 16-inch (M4 Pro, 24GB RAM, 512GB SSD) — $2,249 $2,499 (save $250)

• Apple MacBook Pro, 16-inch (M4 Max, 36GB RAM, 1TB SSD) — $3,099 $3,499 (save $400)

Apple accessories

Windows laptop deals

Note: Paid My Best Buy members (Plus and Total) get a $50 bonus reward when they spend at least $499 on select Windows laptops.

• Asus Zenbook A14 (Snapdragon X Plus, 16GB RAM, 512GB SSD) — $579.99 $999.99 (save $420)

• HP OmniBook 5 16 (Snapdragon X Plus, 16GB RAM, 1TB SSD) — $599.99 $799.99 (save $200)

• Microsoft Surface Laptop, 13-inch (Snapdragon X Plus, 16GB RAM, 512GB UFS) — $849.99 $999.99 (save $150)

• HP OmniBook X 17 (Intel Core Ultra 7 256V, 16GB RAM, 1TB SSD) — $879.99 $1,349.99 (save $470)

• Samsung Galaxy Book4 Edge, 16-inch (Snapdragon X Elite, 16GB RAM, 512GB SSD) — $899.99 $1,449.99 (save $550)

• Microsoft Surface Laptop 7, 13.8-inch (Snapdragon X Plus, 16GB RAM, 512GB SSD) — $949.99 $1,199.99 (save $250)

• Samsung Galaxy Book4 Ultra (Intel Core Ultra 7 155H, Nvidia GeForce RTX 4050, 16GB RAM, 1TB SSD) — $1,799.99 $2,399.99 (save $600)

2-in-1 laptops

• HP OmniBook 5 Flip 14 (Intel Core 7 150U, 16GB RAM, 512GB SSD) — $549.99 $799.99 (save $250)

• Lenovo Yoga 7 2-in-1 16 (AMD Ryzen AI 5 340, 16GB RAM, 512GB SSD) — $599.99 $999.99 (save $400)

• Lenovo Yoga 7 2-in-1 14 (AMD Ryzen AI 5 340, 16GB RAM, 512GB SSD) — $649.99 $1,049.99 (save $400)

• Dell Plus 2-in-1 14 (AMD Ryzen AI 7 350, 16GB RAM, 1TB SSD) — $749.99 $999.99 (save $250)

• Microsoft Surface Pro 11, 13-inch (Snapdragon X Plus, 16GB RAM, 512GB SSD) + Keyboard Bundle — $999.99 $1,349.99 (save $350)

• HP OmniBook Ultra Flip 14 (Intel Core Ultra 7 256V, 16GB RAM, 1TB SSD) — $1,099.99 $1,599.99 (save $500)

• Microsoft Surface Pro 11, 13-inch (Snapdragon X Elite, 16GB RAM, 512GB SSD) — $1,149.99 $1,499.99 (save $350)

Gaming laptops

• Lenovo LOQ (AMD Ryzen 5 7235HS, Nvidia GeForce RTX 4050, 12GB RAM, 512GB SSD) — $549.99 $879.99 (save $330)

• HP Victus 15 (Intel Core i7-13620H, Nvidia GeForce RTX 5060, 16GB RAM, 1TB SSD) — $1,049.99 $1,369.99 (save $320)

• Asus TUF Gaming A16 (AMD Ryzen 9 270, Nvidia GeForce RTX 5070, 32GB RAM, 1TB SSD) — $1,349.99 $1,699.99 (save $350)

• Alienware 16X Aurora (Intel Core Ultra 9 275HX, Nvidia GeForce RTX 5060, 32GB RAM, 1TB SDD) — $1,399.99 $1,799.99 (save $400)

TV deals

43-inch TVs

50- to 58-inch TVs

65-inch TVs

75-inch TVs and bigger

Streaming device deals

Vacuum deals

Robot vacuums

Stick vacuums